Cannes Lions
PUBLICIS HAMBURG / AXEL SPRINGER / 2006
Overview
Entries
Credits
Outcome
With regard to the number of replies, this mailing hit the spot like a make-or-break goal in the final: 35% of all recipients took part in the prize draw. The mailing was an effective door opener for advertising sales and generated many contacts. The positioning of SPORT BILD among the most influential World Cup media has been successful and is also having a positive effect on advertising sales over the mid-term.
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