The film is a constant sequence of photos. While the voice-over explains where the brand Porsche is coming from, we see pictures from the Porsche universe: Classic cars, race drivers, historic photos of members of the Porsche family. The film then explains that “sportmade” doesn’t necessarily have anything to do with sports, but is a mindset, an inner drive that pushes you forward. To highlight that, the pictures change to people who represent such a mindset: Stephen Hawking, Katie Sowers, Salvador Dalí, or Magnus Carlsen. Finally the film concludes that whatever Porsche will do – it’ll always be sportmade.