The task is to introduce the new Taycan, the very first all-electric Porsche model, in an epic yet emotional way. The idea is to depict this car as the latest chapter of a history made of real icons, all of them sharing the same Porsche „soul“.

And music plays a crucial role in the story-telling, since it’s the element that connects all Porsche models together, and allow them to hand the baton to the newest one – the Taycan.

So we first needed to pick a legendary track in order to properly celebrate this event – and „You really got me“ by The Kinks sounded just the perfect one in terms of timeless fame, unmatchable energy, contagious pace and – of course – suitable lyrics.

We then progressively remixed the song to turn it into a modern version, setting the tempo along the whole video.