Challenge:Traditionally adidas invites athletes to Asia in what is called the Player Tours. In 2007 adidas wanted to activate hundreds of thousands of Asian basketball fans in what they called the Digital Player Tours. This meant we needed to provide a digital platform that got users closer than they ever could to these athletes, help them elevate their game and create the biggest ever digital campaign for adidas in Asia.Solution & Results:Please kindly check this link:http://www.littlehairycrabs.com/awards_2008/adidas/therook/