Super Saturday a.k.a. Super Media Impact Day:By combining purchased media and social media, we made sure that Unibet was everywhere during May 28, the day of the final.Wherever our target group went, we were already there, "owning" the place and setting the agenda with tailor-made solutions for each media.Match: By placing the 60 second TVC first and last in the breaks, the target group got the impression that Unibet owned the final.

Morning: We created a special supplement in the biggest sportspaper with Unibet's research on the players, best sports bars and plenty of betting suggestions.All day: We initiated pre-game buzz on Facebook and Twitter that continued after the match.All day: Online interstitials on the biggest and most relevant sites in Sweden.Unibet offered the biggest choice for live betting during the match. All messages encouraged the fans to watch the final and place their bets on Unibet. And they did!

Unibet numbers for CL Final 2011 compared with previous year•Number of visitors on unibet.com during the match was 100,000 + 61%•Number of customers + 315 %•Turnover + 68 % •Revenue + 475,000 USD that day•Brand awareness increased from 41 to 51% •Considered brand increased from 25 till 31%•Ad awareness increased from 27 to 37% – best result ever and biggest in the category.The power of "Super Bowl" thinking created lasting results and took Unibet to the next level. Unibet became synonymous with the Champions League final, which is a great asset for the future.