Cannes Lions
LOLA MULLENLOWE, Barcelona / TOUS / 2022
Overview
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Credits
Execution
We collaborated closely with the production company to create 7 transgressive evolutions of the TOUS bear. The teddy bears mutated many times until they reached the imaginative look we were looking for. We collaborated with different illustrators to create the 3D backgrounds, a very important step, as they needed to reflect a faithful CGI portrait of Barcelona. A complex animation process then began, with motion capture using dancers developed to be later rigged to 3D models. Finally, the models were carefully textured to achieve seven different and fresh styles.
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