Cannes Lions

SPORTSWEAR

J WALTER THOMPSON DE MEXICO, Mexico City / NIKE / 2004

Presentation Image

Overview

Entries

Credits

Overview

Execution

To reach the finals event you would have to take the subway to get to the Central Plaza and at the exit you'd find a tunnel similar to those used by professional soccer player to exit the dressing rooms to the field. In audio, you heard stadium sound effects and a welcome message.

Outcome

The rentable amd inflatable tunnel was very cheap and the final effect on the players and public was spectacular; they really felt as if they were coming out onto a professional field in a stadium.

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