Cannes Lions
J WALTER THOMPSON DE MEXICO, Mexico City / NIKE / 2004
Overview
Entries
Credits
Execution
To reach the finals event you would have to take the subway to get to the Central Plaza and at the exit you'd find a tunnel similar to those used by professional soccer player to exit the dressing rooms to the field. In audio, you heard stadium sound effects and a welcome message.
Outcome
The rentable amd inflatable tunnel was very cheap and the final effect on the players and public was spectacular; they really felt as if they were coming out onto a professional field in a stadium.
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