Cannes Lions
WIEDEN+KENNEDY, Portland / NIKE / 2008
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The campaign was based around the ideal of a basketball team: individuals with individual strengths and styles coming together to make one fluid, unstoppable force. We called that "the beautiful monster." This was brought to life through the following interactive experiences:-Developed an interactive banner that allowed teams to customize and purchase Elite II shoes for their team.-Customizable videos containing tips on building a better team from top NCAA basketball coaches.
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