The Adidas Colours concept was established to push sales of this range of colourful, fresh, bright and cool sportswear. The marketing objectives were to develop sports-inspired colour stories to drive Adidas apparel sales and keep up with competitors in the market, and to deepen, amplify and reinforce the brand theme and campaign. The target audience for the site are male and female users, 12-24 years old, with an eye for fashion, trends and apparel.