Cannes Lions
HENDERSON BAS, Toronto / NIKE / 2006
Overview
Entries
Credits
Description
Nike Battlegrounds is a street ball, one-on-one basketball tournament held each year. It is a grass roots, underground event that reaches out to core ballers, and celebrates the street game.The site was the central element of the campaign. It tells the story of the various types of players the street game attracts, and their stories in an engaging and interactive manner.
Similar Campaigns
12 items