The brief was almost as per the final film: to draw inspiration from Spring, delivering a human from its cocoon. The creatives wrote a brilliant script, exactly as they wanted to see it come to life, so the director’s challenge was to bring it to life, transforming the idea into a three dimensional world. With a craft-first approach, they defined what the cocoon would be; what the performance would look like; the methodology; the environment. All shot in camera, and made by hand, the cocoon was made to human scale, allowing our actor to break free from within.

The gardening and DIY store, HORNBACH, has a history of memorable and offbeat advertising - a legacy that the director could not ignore. To create this spring they wanted a quirky and slightly icky take on the all-too-familiar portrayal of rebirth. Emerging from a giant cocoon, our hero finds its way back to the tribe, albeit covered in slime, but ready to embrace the sunny season’s labours.

This work emerges as one of the most notably weird commercials in recent memory.”