Cannes Lions
OGILVYINTERACTIVE, Beijing / OGILVY GROUP / 2003
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According to the Chinese Lunar Calendar, 2003 is the Year of the Goat.
Ogilvy produced this e-card to celebrate the Year of the Goat. Playing on the similarity between the Chinese character for Goat or Sheep and the monetary symbol for Chinese Yuan, the sender has an interesting way to communicate a New Year greeting: may 2003 bring wealth and fortune to the receiver.The background music is traditional Beijing opera.
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