The theme for Spring 2004 is Vapour Station. The concept is based on a futuristic Nike research centre where the secrets of speed are studied and unlocked. Each chamber inside Vapour Station houses a facet of Nike’s obsession with speed, from interactive product stories, to curated video compilations, to speed experiences created through collaborations with digital artists. The Lab Reports provide the visitor with the story of the breakthrough technology behind the shoes, told through the use of 3D shoe images, photography, animated vignettes and the human voice.