Cannes Lions

SPRINT MOBILE BROADBAND

PUBLICIS & HAL RINEY, San Francisco / SPRINT / 2007

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Synopsis: To the business community, Connectile Dysfunction is the name for a condition caused by inadequate broadband service. Meaning a laptop connection card, other than Sprint's, causes them inadequate performance. The Connectile Dysfunction Treatment Center is a fictional institution that corrects this problem.Target: Business people.Objective: Entertain business people by encouraging them to email and"admit" their friends and associates to the Center.

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