Cannes Lions
PUBLICIS & HAL RINEY, San Francisco / SPRINT / 2007
Overview
Entries
Credits
Description
Synopsis: To the business community, Connectile Dysfunction is the name for a condition caused by inadequate broadband service. Meaning a laptop connection card, other than Sprint's, causes them inadequate performance. The Connectile Dysfunction Treatment Center is a fictional institution that corrects this problem.Target: Business people.Objective: Entertain business people by encouraging them to email and"admit" their friends and associates to the Center.
Similar Campaigns
12 items