Use a Parking space as a media, building a real House inside of it. We've built a real house with a bed, couches, a stove, bookcases, a table, a TV and even a man living inside. And this house was created in a parking space: The Parking Loft.

People were very impacted and curious about the product.

Many asked for more information, the demand for sprinter increased right after and many others scheduled Test-Drives. In 4 days, 31 Test Drives were scheduled and many others asked for more information. A great result for the money spent.