We came to the conclusion that a Pendrive in the shape of the Sprinter van was the perfect concept: It is like a Sprinter in that it has enough space for everything, it can hold more than you would think and it is an icon, becoming more and more recognisable, and was also perfect for the target we were aiming at (users of 28 to 45 years old), as they are the main users of this tool. Just by looking at the pendrive in the shape of a van you understand that you are talking about a van where the space for goods is very large and capacious.

The result is hard to measure, as it is not a standard piece of advertising, nor a frequent form of media. But we can say that the surprise factor was very high and that the increase in interest and test drives at dealerships during the week of the mailshot grew by 45% and that sales were up 30%.