Miles Thirst interacted with teens on their level…Music: Miles Thirst became the host of his own music video show on Musique Plus (equivalent to MTV). Social : Habbo Hotel, Canada’s largest virtual community, became Miles Thirst’s main hang-out with him integrated from the ground up - Club renamed “Club Thirst”, virtual pouring rights, Miles’s own penthouse, and Sprite quests to win points. Basketball: Miles’ messaging was placed around hand-picked Schools and Basketball Courts.

Miles was elevated to celebrity status which directly drove Sprite sales!Thirst’s show secured a top 20 position on Musique Plus! Youthography research for Habbo Hotel showed a 75% increase in Sprite consumption! At Thirst’s goodbye party, he received 13,000 personal e-notes.

Sprite’s TOMA increased 35%!