Sprite (CocaCola group) needed to renew the strategic positioning of the soft drink, with the support of the 'One Sprite One Song' contest. The suggestion from Xmedia was a website that strongly reaffirms the brand, officially launches the contest and provides an innovative entertainment place. The result of the deep study of every single aspect of corporate and product communication, technology and content design, is the site www.thespriters.it. The site is dedicated to the Spriters, young adults who live the 'Sprite philosophy', love music and sport to express freedom and creativity. Visual identity for the year 2002 is based on the accurate visual representation of the music trends closer to the expression of each one personality. The site is inspired to the 2001 campaign 'Xpress yourself', and contains the Spriteboard: a web-based game, fun and easy to use, though engined by a complex technology. The user/director chooses the characters, the actions, the size and attitude of each of them, the backgrounds and dialogues. A couple of gadgets were created too, based on the key brand values and the Sprite strategy. The website related to the 2002 campaign will be online starting from May, up to that date we have the winter season site online.