Cannes Lions
PUBLICIS GELLER NESSIS, Ramat Gan / THE CENTRAL BOTTLING COMPANY / 2011
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A south eastern leader surrounded by a group of generals is watching over a grand military parade. While waving the soldiers he's signing to his general assistant, who rushes with a metal suitcase with a single bottle of Sprite in it.As the leader turns for drinking, the whole parade stops at once. Refreshment comes almost immediately and after a moment of suspense, the tough yet clearly refreshed leader starts singing in front of the huge crowd.
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