Cannes Lions
LEO BURNETT IBERIA, Madrid / KELLOGG'S / 2012
Overview
Entries
Credits
Execution
The snack itself is rectangular but its called Squares, that was our starting point. We believe that in today's world, less than ever, is there space for square minds. What is cool is in mixing, meeting tons of people and places, doing a thousand things at once, devouring all kinds of experiences, improvising and being the most multi-platform person possible. Confusing? No, irresistibly contradictory.Squares exist for open minds, it runs from predictability and challenges the young spirit, giving you the energy to be active on a daily basis in today´s creative world.
And that´s how Make Mistakes was born.We created Squares Bank, the world´s first bank that finances your mistakes.
We only accept applicants under 25, the loans do not have to be paid back and we only lend the money to the most original, fun and especially outrageous ideas.
Outcome
More than 300 daily visits were received in our physical office during 3 weeks, and our mobile office has received more than 4,000 visits, accumulating 3,000 credit appliances. But our online office became the greatest success, where more than 315,000 visits were counted and reached more than 26,000 fans. All in all, more than 5,677 credit appliances.Furthermore, the action was a great impact in the media:- more than 50 minutes on TV and radio.- hundreds of articles in written press, blogs and online diariesA total of:- More than €1,000,000 in PR media value- And a 35% increase in value sales in the first month of the campaign.
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