Cannes Lions
PONCE, Buenos Aires / TELECOM PERSONAL / 2017
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The Internet has given us countless tools to communicate. But finding the right one to make a real connection is still up to us.
In this TVC, we witness the struggle of a young man who's unable to talk to his grandfather, an Italian immigrant who suffers from Alzheimer’s disease. Until he realizes that a real conversation is not about the words.
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