Cannes Lions
DENTSU INC., Tokyo / TOYOTA / 2017
Overview
Entries
Credits
Description
We collect offline TVC reach data as real access log digital data, and integrate it to online reach data. This data enable us to understand the integrated reach in real, accurate, and granular level.
Now, we can deliver digital ads in the right timing that audiences feel comfortable and acceptable.
Execution
From December 1st 2016 to January 17th 2017, we ran TVC on sponsored TV program, and delivered digital ads on DBM, Facebook, Twitter, for TVC watcher and non-watcher with using STADIA.
Outcome
Number of view through site visiter who watched TVC and digital ads is 26 times larger than the number of non-TVC watcher.
The number of site visitors who watched TVC and digital ads 12 times larger than the number of non-TVC watcher and digital video ads watcher.
Similar Campaigns
12 items