Cannes Lions
DDB DUBAI, Dubai / HENKEL / 2017
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With Persil Power Gel as your detergent, the sight of stains on your clothes don't weigh you down anymore. To the contrary, stains may now trigger positive thoughts in your head. They inspire you to do things that make your life more meaningful and rewarding. Like booking your holiday trip, writing a new novel, or realizing that you need more culture.
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