Brief – to gain awareness of Royal Mails new personalised stamp service, with little airtime and 20sec time lengthSolution – to take a typical photographic situation and make the unexpected happenSpecial effects – film a real cats head and combine it with a man in cat suit, the overall feel is very real, like we are seeing it through the camera viewfinder.We see a number of cats (as if they are humans) sitting in a lounge. One encourages a ginger cat to get up and dance whilst he takes its picture. This picture is then seen to be made into a stamp.