Cannes Lions
LUKAS LINDEMANN ROSINSKI, Hamburg / HINZ & KUNZT / 2014
Overview
Entries
Credits
Execution
We invited 6 real Hinz&Kunzt Resellers for a professional photo shoot.
The stamps could be bought online or directly from the homeless. Additionally for every stamp, 40 cent went directly to Hinz&Kunzt.
Outcome
In only 4 weeks all of the 4,000 Sets with each 10 stamps were sold out and 16,000 Euro were raised. By distribution not only people from Hamburg but from the whole republic came in contact with our message. The media did the icing on the cake by spreading the message. But more important: We reached our sellers who gained respect and self-esteem.
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