Piretanyl, the most traditional headache medication in Chile, knows exactly which causes are provoking it, and one of them is almost a law:

For every amazing night, there is a terrible next morning.

Therefore, we created the first advertisement that appears when you really need it, “Stamparty”. During the night, we marked everyone who entered the Club with a rubber stamp with the following message: “PARTY”.

The next morning the action took meaning, since sunlight activated a photochromic ink which completed the announcement with the following message:

“PARTY LAST NIGHT, TODAY Piretanyl”.

The idea was strictly linked to the environment, a simple ring with a hidden message that appeared the day after the party. Then we looked for parties where our target would be, segmented by age and party type to specifically achieve the target we wanted.

Thanks to this action we were able to approach the Piretanyl brand among the Millenials, leaving behind the perception of Piretanyl as a traditional brand and transforming it to a brand that generates empathy with young people, so that we are really present in all stages of your life, and really be number 1 relief of ALL Chileans.