The event was intended to raise funds to fight for women’s rights in many parts of the world.

"RIGHTS, COMEDY, ACTION" WAS THE NAME AND IDENTITY WE CREATED FOR ACTION AID’S ONE NIGHT STAND OF FEMALE COMEDY.

The event was to raise funds to fight for women’s rights in many parts of the world. We combined our name “RIGHTS! COMEDY! ACTION!” and the graphic of the director's megaphone to create an identity that shouts loud about the issue.

Then we added lipstick mouths speaking in amusingly provocative language to highlight the uniqueness of women standing up for women.

The identity has been well received and is building momentum.