Spikes Asia
STAR INDIA, Mumbai / STAR INDIA PRIVATE LIMITED / 2023
Overview
Entries
Credits
Idea
Star Kiran is a vibrant new Odisha GEC & Movie channel, in a true land of celebration, with many festivals annually. The film focuses on the role of the Odia women; as nurturers & nourishers, filled with hope, optimism, and with an eye to help the family progress.
Execution
Using elements from her world, we give our protagonist her chance to shine. As we travel along her journey, we see her qualities emerge, as she creates a story of family & community around her. We see her rooted in culture as she progresses. As nourisher, nurturer and as the sun in the lives of those she touches, spreading brightness and optimism.
The brand film played on the channel that was launched, as well as the channel's social media pages.
It was wholly hand-drawn in a vibrant and culturally & regionally relevant style, that also complemented the channel's packaging.
It was completed in approximately one month.
Similar Campaigns
4 items