To launch a rooted & progressive GEC & Movie channel of family entertainment, in Odisha, India, with cultural pride, which is youthful, aspirational, vibrant and has a sense of hope and optimism.

The objective was to enable the women of Odisha to be progressive and realise their

true potential, without alienating their families.

The project was done internally, so there was no budget involved.

We were focusing on the progressive, young women of Odisha, without alienating their parents or elders in the family.

Star Kiran Brand Image:

Star Kiran is a general entertainment channel created in Odisha, a true ‘Land of Celebration’, with the most major festivals annually. The approach celebrates some of the key values and elements from these festive occasions.

Star Kiran Brand Film:

Star Kiran is a vibrant new Odisha GEC, in a true land of celebration, with many festivals annually. The film focuses on the role of the Odia women; as nurturers & nourishers, filled with hope, optimism, and with an eye to help the family progress.

The results were very positive, as the channel was designed with a lot of elements from the region and their daily lives. People of the region were able to relate well and felt like it was their channel. It met the brief perfectly and has had very positive feedback.