Cannes Lions
KOLLE REBBE, Hamburg / NETFLIX / 2018
Overview
Entries
Credits
Description
The USS Shenzhou, the Federation's new starship, transmits a signal to Germany's largest antenna
– the Berlin TV Tower – all the way from space.
Execution
A five-minute status report from the starship's on-board computer was transmitted onto Berlin's tallest landmark for nine consecutive nights. The 200-metre-high 3D projection and the impressive sound at 120 decibel offered unique insights into the show and transported 2.3 million people straight onto the USS Shenzhou. Without any beaming up.
Outcome
A total of 2.3 million people experienced a unique occasion which was sent from the edge of the universe directly to the heart of Berlin.
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