Meet Me at Starbucks is a global initiative that spans across continents.

The film was inspired by how Starbucks consumers around the world have meaningful moments at their local Starbucks, and often post user-generated content showcasing those happy, heart-warming, and celebratory moments.

This campaign was unconventional for the brand–it wasn’t promotional, but an internal initiative for Starbucks partners. The film posted to YouTube in June 2014 and the initiative received publicity through write-ups in publications such as USA Today, Fortune, CNN, and Bloomberg.

There are no sales results as the campaign wasn’t meant to sale product or generate traffic, however it received 2 billion media impressions. There were 4,000 partners who applied for the program, which was a great success for Starbucks. Social sentiment with was 84% positive.