With obesity, heart disease and diabetes at all-time highs, it’s easy to see a coming health crisis on the horizon. And while people everywhere search for solutions, Starbucks got back to basics with a simple truth - that one of the best ways to get healthier is a healthier diet.

We created a fresh and dynamic brand, extending from a new identity, to packaging, an engaging retail experience and beyond. Every element of the brand was built around the vibrancy of the juice itself - encouraging consumers to drink it all in and 'squeeze life'. We created a series of handcrafted 'flavour sunbursts' to represent the full palette of flavour blends - artful representations of the ingredients in each beverage. The bursts serve as an informative architecture for the packaging on-shelf and serve to differentiate Evolution Fresh from the cornucopia of dancing, happy fruits and veggies the existing market was awash in.

So far, this new re-brand launch is a hit, with consumers visiting the store and shopping the product in retail. With analysts projecting cold-crafted juice as a multi-billion dollar category, it's predicted that Evolution Fresh will be healthy for the bottom line as well as for consumers' bodies.