Simplicity. This was the goal of this campaign, which was all created with the thought of bringing brand relevance without special resource materials. A design inspired by the concept "less is more".

Our idea was to be simple in resources but powerful visual.

For this, we used the famous Starbucks icon, green circle, as the main protagonist of communication. In each piece, we explore a relevant attribute to mark, using circles of different colors to convey the message in 3 steps. The third step always highlights one of the Starbucks brand pillars.

In Brazil, all coffee campaign always explores the side of being awake, the power that caffeine has. This is because for the Brazilian coffee is a more individual and faster habit without much experience involved.

This campaign brought a whole new approach to the Brazilians, showing that coffee can be a much better experience, which fits exactly in the global proposal Starbucks.