In the light of changing regulations regarding advertising sweets to children, Starburst targeted mums for the first time. A nostalgic approach would remind mums of times when they enjoyed Starburst in their youth. A classic English summer setting and a scarecrow helped to create the perfect vehicle to convey how irresistible Starburst confectionery is. With this spot, a good-intentioned boy wreaks havoc in an otherwise peaceful scarecrow's world.