Cannes Lions
BBDO DUSSELDORF, Dusseldorf / MASTERFOODS / 2003
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The spot illustrates the idea, that the pouch encloses the freshness of the food until you open it. We see a Whiskas Pouch and hear the muffled sound of music. Then a lady's hand comes in, tears open the pouch and suddenly we hear the music clear and loud.
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