Cannes Lions
AKQA, London / HEINEKEN / 2011
Awards:
Overview
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Starplayer is the world’s first multi-platform live sports game. Initially launching on Facebook and iPhone the game will soon be launched on Android. The game taps into the ‘dual screening ‘mentality of sports viewing - 50% of NFL viewers are watching the games in dual screen environments (Source: Joe Ferreira , VP CBS Sports, 2009)Download the StarPlayer app onto your iPhone or play on Facebook within a premium designed game interface. The interface allows players anticipate events unfolding on the pitch live and make decisions on what will play out over the next few seconds. Will that free kick go in? Will that shot be saved?
When a key event occurs in the live football match, the StarPlayer app triggers in real-time a ‘Match Moment’ and gamers are asked to choose from outcome options. .
Outcome
At the time of writing the game is not yet live so results and success are not possible. Please consult the award site and film for full summary and results.StarPlayer will launch live on 27th April for iPhone and Facebook. Fans first opportunity to play the game during a live match is during the Semi Final match on the 27th April.
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