The campaign extends the movie’s 3D theme through a rich parallaxing experience that brings depth and reality in a way static advertising cannot, while providing new excitement for the brand message. This offers an immersive experience of being on the journey alongside the characters in the movie. Custom artwork and rich layering build an opulent tapestry that mirrors how people navigate Windows 8, allowing touch and swipe features to guide them. Fans can also download the first movie, purchase tickets and more – tapping what’s next in technology. The 3D printing capability is groundbreaking and innovative for an ad experience.

This digital advertising solution is at the forefront of innovation. This was the first ad campaign globally to offer a free blueprint to download a 3D printed model of a major artefact in the film’s plot, and the first UK film campaign where the creative was unified across platforms – MSN, Xbox and Windows 8 – giving consumers an interactive, deep-dive into the film. The campaign garnered 46 pieces of overwhelmingly positive press coverage for a total estimated reach of 37.5 million. This campaign enabled the client to tell its story by integrating original, engaging content across multiple platforms in a way that really benefits the people it reaches. This creative shows how the power of storytelling through technology brings advertising to life. The ultimate results are that advertisers now have a new way to tell a story, and the audience has a new way to engage in the experience.