We created a magical world of nutrition. Different children, and mums play in the world - aged from conception (in mums pregnant tummy) to 2 years old, representing the first 1000 days.

We open on a walkway of broccoli trees and are invited to "Take a journey with nestle start healthy stay healthy. We travel along strawberry stepping stones to see two toddlers playing on a swing-set We reveal more toddlers riding a see-saw apple slice. The camera pulls backward, we see a pregnant mum under the shade of a giant mushroom, then a young couple play with their baby on a Swiss cheese blanket. Two children then run through with tomato balloons, and we pull out to reveal the scope of this nutritiously healthy world. We are told "Their world is built on nutrition" and invited through the site to make the most of the first 1000 days.