Spikes Asia

Start Something Epic

BBH INDIA, Delhi / TINDER / 2018

Awards:

1 Shortlisted Spikes Asia
Film
Supporting Images
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Description

Tinder, at its core, is an app that puts people in control of who they want to meet and connect with. At a time when we are being constantly told how to behave and what not to do, Tinder stands for individual choices, without any judgment.

In the film, we see the world of Tinder through the eyes of a girl. She is being vivacious and happy as she dances through the city on a popular track - JAAN PEHCHAN HO (Translation - Let's get to know one another) without any hesitation.

The track, a classic - in the past has only been sung in a male voice, serenading to girls - let's get to know one another. But, we recomposed it and had a girl sing it to illustrate that girls too can choose who they want to meet, catch up with, or be in a relationship with.

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