Cannes Lions
DDB SPAIN, Madrid / VAESA / 2013
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Description
Technology is an important and essential element of daily life for everybody and it makes life easier, funnier and happier.
Its main power goes beyond its technical features and its ability to solve problems. The biggest power of technology is that it is able to produce emotions.This is what makes technology so relevant in people's lives.
The Audi A4 produces such emotions.
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