Cannes Lions
DDB SPAIN, Madrid / SAMSUNG / 2018
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The film begins with a woman walking towards a man who is seated in a chair. Then, the woman drags the chair,with the man still in it, into the center of a large dance floor. As we watch, the man and woman begin to dance a tango. But this isn’t just any tango, because it is created entirely by using stop motion technology. During the film,we see how this “shot-by-shot” technique brings static figures to life,making this particular dance possible. The final surprise comes to us in the narration,which explains that Marco, the male lead, has ALS,a degenerative disease that paralyses all the muscles,and he would not be able to dance like this in any other way. We continue to enjoy the stop motion dance until ending with a call to action to help with a donation, undersigned by the Fundacion Luzón and Samsung who have made this video possible.
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