Here's what we found: every year, the brand uses 900 tarpaulins to announce its product launches. We proposed that Samsung UPCYCLER them, and to add value to the project, we asked a street artist to personalize the Paris Opera tarpaulin before dismantling it and transforming it into goodies for Samsung customers.

Impact / reach / engagement /

500k Contacts per day

Following this poster campaign, the customer extended its thinking to in-store sales aids and decided to extend this recycling solution by considering a long-term partnership with Bilum.

Improved brand perception thanks to environmental awareness