Cannes Lions
BBDO NEW YORK, New York / MARS / 2017
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We created a simple way to use M&M’S product to convey the brand’s stance on a universal issue: gender inequality. In today’s sociopolitical climate, we saw an opportunity to address this topic in a powerful yet playful way only M&M’S can. We chose to release the piece during March because March is Women’s History Month – a celebration of the contributions of women past, present and future to our society.
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