Pasta is the ideal base for creativity in the kitchen. In an effort to encourage people to dare easy, fast and above all creative recipes, we created a monster: an ultraconservative Chef, "allergic" to anything innovative and equipped with infinite irony against anything non-classic!

In the “Steaming Chef" web-series, our Chef is confronting people that the audience connects directly to creativity in the kitchen, the food bloggers. The bloggers think that they will participate in another cooking show but have no idea what awaits! Four episodes full of authentic reactions, no script, delicious pasta and a character that the audience loved to hate!

To ensure freshness and authentic reactions, there was no script! The bloggers had the impression that they participated to another cooking show while 3 writers swarmed our Chef’s headset with vitriolic real time quotes. The result was "explosively" enjoyable.

The Steaming chef gave the brand a 5% raise on spontaneous recall,

increased the brand's market share for a whole point

and launched Misko in the top 10 popular brands in Greece among brands like Apple and Nike!

(*the only food brand in the list!) !

Overall, video views exceeded 1.000.000 views (in a country of 10.000.000) on Facebook and YouTube and there were 6,000 positive reactions on Facebook posts!

The most hilarious kitchen battles received a very warm welcome from the Misko audience and beyond, since only the Facebook video posts were shared by more than 1.000 fans winning earned media (about 12.000 views) for the campaign and new fans of the brand.