Cannes Lions

STEIN MART

DEVITO/VERDI, New York / STEIN MART / 2008

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A salesclerk helps a woman try on a blouse in front of a mirror in a high-end department store. As the salesclerk tells her, “That blouse was made for you,” we hear a piano and a man singing: “Don’t buy that blouse girl. Unless I’m mistaken and you like getting taken. I know you hear me, Stein Mart is what I’m saying, they’re half the price you’re paying. Why are you still here? Stop looking in the mirror and exit through the rear, yeah!”. The woman sees the piano player in the mirror and realizes she’s getting ripped off.

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