Outdoor mesh murals depicting local adaptations from the Stella Artois print campaign were installed in key structures near highly crowded social gathering areas in San Juan. At night, using a projector, the billboards were intervened with animations, simulating somebody fooling around casting hand shadows over the billboard. After a while, the audience realizes that the "prankster" was part of the execution. Basically, this mesh banner had a double function because it was something during the day, but at night it transformed into a more interactive execution.

Projecting images over a mesh banner was something that had never been done in Puerto Rico. Results showed us that it was an aggressive and exciting way to enter the crowded beer market. During its launching period the brand had 30% more profit than expected.