All beers use Outdoor media in Puerto Rico to transmit a diferent lifestyle. Stella Artois used projections to project the experience with the beer. The consumption of Stella Artois produces a Perfect Beer Experience and night projections help the brand transmit this experience.

This is the first time in Puerto Rico that an advertiser used the outdoor media with projections, creating an innovative and new way to attract the consumer in specific high beer consumption places with high clutter of outdoor advertising.

Results:High impact in our main target group social areas: Traffic of 500,000 in Condado Area and 48,000 people 18-34 years in “Placita de Santurce”.

Sales surpass distributor expectations: over 28% monthly sales increase, dominating in Club Stores and Restaurants.