As a proud sponsor of independent films, Stella Artois asked us to create spots that could run before independent film festivals. The target was fans of independent cinema - people well aware of all that goes into making independent films. Our solution was to link the Stella Artois tagline 'Perfection has its price' with the spirit of the independent filmmaker. We focused on the idea that filmmakers make great sacrifices in order to make their movies. We chose to show the repercussions these sacrifices would have on their marriage, friendships and parents.

Our solution was to link the Stella Artois tagline “Perfection has its price” with the spirit of the independent filmmaker. We focused on the idea that filmmakers make great sacrifices in order to make their movies. We chose to show the repercussions of these sacrifices would have on their marriage, friendships and parents.