The purpose of the campaign is to promote the Stella award - where the effects of creative advertising is awarded.We created the "One Minute Live Analysis" where people could get a custom made analysis of their campaign or brand.By typing in the name or brand, a counter connected to Google measured the number of Google hits the campaign/brand had received. The result starts the analysis. The analysis is followed by a movie. The word typed in is planted in different ways in the movie and a voice tells peculiar and amazing things you most likely didn't know about your campaign.