So, instead of regular outdoor, Scotch Brite decided to use these leftover posters as a new medium. Several such walls were selected and outlines of frying pans, pressure cookers and kadhais were drawn around the stuck bits of posters. So, it looked like the still stuck bits of the posters were actually sticking on to the pans. Right next to this was a Scotch Brite logo and a message that said: WHEN STAINS JUST WON’T GO. SCOTCH BRITE SCRUB PAD.

Trials went up exponentially in the localities that we implemented this idea. So, the client wants to take this local activity across to 15 other cities. Thankfully, India's neither short of walls or posters!